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CSR · Corporate Social Responsibility · programme 09

Reduce waste

Organise a “zero waste” or food-waste reduction challenge.

Why this programme

A collective challenge, backed by figures: how much could we save, avoid, reuse? Teams estimate, propose and commit. The challenges draw on your own consumption, and the report keeps a record of the commitments made.

Corporate social responsibility is the responsibility of enterprises for their impacts on society.

European CommissionA renewed EU strategy 2011-14 for Corporate Social Responsibility, COM(2011) 681, 2011

What your teams experience

  1. The counter: estimate what the company throws away in a month, followed by the reveal.
  2. The low-waste menu: put together an event buffet with no waste.
  3. The hunt: spot the hidden sources of waste in a day at the office.
  4. The pact: each team commits to a measurable reduction.

Each activity opens and closes with a projected cinematic sequence, personalised for your teams. The facilitator sets the pace: nothing moves forward without them.

What the company gains

Areas for reduction identified, and quantified commitments for each team.

8 to 10%

of global greenhouse gas emissions come from food loss and waste, almost five times the emissions of the aviation sector.

United Nations Environment ProgrammeFood Waste Index Report 2024, 2024

How we tailor it to you

Your wording, departments, figures and photos are built into the challenges and cinematic sequences, to the letter. The look follows your brand guidelines. Teams are formed on the spot or based on your organisation chart. The session report is delivered to you after the event.

The sources of this programme

Every game, measure and reminder in this programme builds on published research. The facilitator cites it in the debriefs, and you can check every reference.

  1. Programme des Nations unies pour l'environnement (2024). Food Waste Index Report 2024 (rapport). www.unep.org/resources/publication/food-waste-index-report-2024
  2. Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291. www.sciencedirect.com/science/article/abs/pii/S027249440500054X
  3. Lokhorst, A. M., Werner, C., Staats, H., van Dijk, E., & Gale, J. L. (2013). Commitment and behavior change: A meta-analysis and critical review of commitment-making strategies in environmental research. Environment and Behavior, 45(1), 3-34. 10.1177/0013916511411477
  4. Osbaldiston, R., & Schott, J. P. (2012). Environmental sustainability and behavioral science: Meta-analysis of proenvironmental behavior experiments. Environment and Behavior, 44(2), 257-299. 10.1177/0013916511402673
  5. Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. 10.1086/586910
  6. Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18(5), 429-434. 10.1111/j.1467-9280.2007.01917.x
  7. Camilleri, A. R., Larrick, R. P., Hossain, S., & Patino-Echeverri, D. (2019). Consumers underestimate the emissions associated with food but are aided by labels. Nature Climate Change, 9(1), 53-58. 10.1038/s41558-018-0354-z
  8. Stöckli, S., Niklaus, E., & Dorn, M. (2018). Call for testing interventions to prevent consumer food waste. Resources, Conservation and Recycling, 136, 445-462. 10.1016/j.resconrec.2018.03.029
  9. Reynolds, C., Goucher, L., Quested, T., Bromley, S., Gillick, S., Wells, V. K., et al. (2019). Review: Consumption-stage food waste reduction interventions – What works and how to design better interventions. Food Policy, 83, 7-27. 10.1016/j.foodpol.2019.01.009
The foundations shared by all our programmes (19 references)

The mechanics of our sessions: team play, the debrief, the before-and-after measure, spaced reminders.

  1. Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309-317. 10.1016/j.jenvp.2008.10.004
  2. Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291. www.sciencedirect.com/science/article/abs/pii/S027249440500054X
  3. Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239-260. 10.1080/13504620220145401
  4. Sheeran, P., & Webb, T. L. (2016). The intention–behavior gap. Social and Personality Psychology Compass, 10(9), 503-518. 10.1111/spc3.12265
  5. Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14-25. www.sciencedirect.com/science/article/abs/pii/S0272494406000909
  6. Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026. 10.1037/0022-3514.58.6.1015
  7. Truelove, H. B., Carrico, A. R., Weber, E. U., Raimi, K. T., & Vandenbergh, M. P. (2014). Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138. 10.1016/j.gloenvcha.2014.09.004
  8. Clayton, S., & Karazsia, B. T. (2020). Development and validation of a measure of climate change anxiety. Journal of Environmental Psychology, 69, 101434. www.sciencedirect.com/science/article/abs/pii/S0272494419307145
  9. Hickman, C., Marks, E., Pihkala, P., Clayton, S., Lewandowski, R. E., Mayall, E. E., et al. (2021). Climate anxiety in children and young people and their beliefs about government responses to climate change: A global survey. The Lancet Planetary Health, 5(12), e863-e873. www.thelancet.com/journals/lanplh/article/PIIS2542-5196(21)00278-3/fulltext
  10. Aguinis, H., & Glavas, A. (2012). What we know and don't know about corporate social responsibility: A review and research agenda. Journal of Management, 38(4), 932-968. 10.1177/0149206311436079
  11. Glavas, A. (2016). Corporate social responsibility and organizational psychology: An integrative review. Frontiers in Psychology, 7, 144. 10.3389/fpsyg.2016.00144
  12. République tunisienne (2018). Loi n° 2018-35 du 11 juin 2018, relative à la responsabilité sociétale des entreprises. Journal officiel de la République tunisienne, n° 2018-049 (texte légal). www.legislation.tn/fr/detailtexte/Loi-num-2018-35-du-11-06-2018-jort-2018-049__2018049000351
  13. République tunisienne (2025). Contribution déterminée au niveau national (CDN 3.0), soumise à la CCNUCC (rapport). unfccc.int/sites/default/files/2026-04/Document%20CDN3.0%20-version%20Finale.pdf
  14. Commission européenne (2011). Responsabilité sociale des entreprises : une nouvelle stratégie de l'UE pour la période 2011-2014, COM(2011) 681 (rapport). www.europarl.europa.eu/meetdocs/2009_2014/documents/com/com_com(2011)0681_/com_com(2011)0681_en.pdf
  15. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis. Advances in Experimental Social Psychology, 38, 69-119. 10.1016/S0065-2601(06)38002-1
  16. Tannenbaum, S. I., & Cerasoli, C. P. (2013). Do team and individual debriefs enhance performance? A meta-analysis. Human Factors, 55(1), 231-245. 10.1177/0018720812448394
  17. Prentice, D. A., & Miller, D. T. (1993). Pluralistic ignorance and alcohol use on campus. JPSP, 64(2), 243-256. 10.1037/0022-3514.64.2.243
  18. Galton, F. (1907). Vox populi. Nature, 75, 450-451. 10.1038/075450a0
  19. Sitzmann, T. (2011). A meta-analytic examination of the instructional effectiveness of computer-based simulation games. Personnel Psychology, 64(2), 489-528. 10.1111/j.1744-6570.2011.01190.x

Before you book

What is digital team building?

A team building session in which teams play challenges on participants' phones while a big screen shows the running order, the scores and the cinematic sequences. A facilitator runs the room from start to finish. Everything happens in person.

Do we need to install an app?

No. Participants scan a QR code and play in their phone's browser. No account, no password, no installation. It works on iPhone and Android.

Is there a limit on the number of participants?

No. The platform adapts to your headcount, from a small team to the whole company, in one or several rooms.

Demo

See “Reduce waste” in action.

Thirty minutes on your premises. You play a challenge and see the report at the end.

Request a demo