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CSR · Corporate Social Responsibility · programme 01

Instil eco-responsibility

Raise awareness of eco-friendly workplace habits through play.

Why this programme

Eco-friendly habits become reflexes once they have been practised as a team. The programme walks through a typical working day at your company and confronts teams with everyday choices: energy, travel, digital, supplies.

As we embark on this great collective journey, we pledge that no one will be left behind.

United Nations General AssemblyTransforming our world: the 2030 Agenda for Sustainable Development (preamble), 2015

What your teams experience

  1. The typical day: at each point in the day, choose the lowest-impact option.
  2. True or false: common myths about green habits at the office, answered with the facts.
  3. The calculation: estimate the impact of one habit multiplied across the whole workforce.
  4. Our charter: each team proposes three eco-friendly habits, voted on by the room.

Each activity opens and closes with a projected cinematic sequence, personalised for your teams. The facilitator sets the pace: nothing moves forward without them.

What the company gains

Habits embedded through practice, and an eco-habits charter written by the teams.

1.1°C

Global surface warming in 2011–2020 above 1850–1900, unequivocally caused by human activities.

IPCCClimate Change 2023: Synthesis Report, Summary for Policymakers, A.1, 2023

How we tailor it to you

Your wording, departments, figures and photos are built into the challenges and cinematic sequences, to the letter. The look follows your brand guidelines. Teams are formed on the spot or based on your organisation chart. The session report is delivered to you after the event.

The sources of this programme

Every game, measure and reminder in this programme builds on published research. The facilitator cites it in the debriefs, and you can check every reference.

  1. Ones, D. S., & Dilchert, S. (2012). Environmental sustainability at work: A call to action. Industrial and Organizational Psychology, 5(4), 444-466. 10.1111/j.1754-9434.2012.01478.x
  2. Norton, T. A., Parker, S. L., Zacher, H., & Ashkanasy, N. M. (2015). Employee green behavior: A theoretical framework, multilevel review, and future research agenda. Organization & Environment, 28(1), 103-125. 10.1177/1086026615575773
  3. Osbaldiston, R., & Schott, J. P. (2012). Environmental sustainability and behavioral science: Meta-analysis of proenvironmental behavior experiments. Environment and Behavior, 44(2), 257-299. 10.1177/0013916511402673
  4. Lokhorst, A. M., Werner, C., Staats, H., van Dijk, E., & Gale, J. L. (2013). Commitment and behavior change: A meta-analysis and critical review of commitment-making strategies in environmental research. Environment and Behavior, 45(1), 3-34. 10.1177/0013916511411477
  5. Unsworth, K. L., Dmitrieva, A., & Adriasola, E. (2013). Changing behaviour: Increasing the effectiveness of workplace interventions in creating pro-environmental behaviour change. Journal of Organizational Behavior, 34(2), 211-229. 10.1002/job.1837
  6. Wiernik, B. M., Dilchert, S., & Ones, D. S. (2016). Age and employee green behaviors: A meta-analysis. Frontiers in Psychology, 7, 194. 10.3389/fpsyg.2016.00194
  7. Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. 10.1086/586910
  8. Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18(5), 429-434. 10.1111/j.1467-9280.2007.01917.x
  9. Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008). Normative social influence is underdetected. Personality and Social Psychology Bulletin, 34(7), 913-923. 10.1177/0146167208316691
The foundations shared by all our programmes (19 references)

The mechanics of our sessions: team play, the debrief, the before-and-after measure, spaced reminders.

  1. Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309-317. 10.1016/j.jenvp.2008.10.004
  2. Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291. www.sciencedirect.com/science/article/abs/pii/S027249440500054X
  3. Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239-260. 10.1080/13504620220145401
  4. Sheeran, P., & Webb, T. L. (2016). The intention–behavior gap. Social and Personality Psychology Compass, 10(9), 503-518. 10.1111/spc3.12265
  5. Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14-25. www.sciencedirect.com/science/article/abs/pii/S0272494406000909
  6. Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026. 10.1037/0022-3514.58.6.1015
  7. Truelove, H. B., Carrico, A. R., Weber, E. U., Raimi, K. T., & Vandenbergh, M. P. (2014). Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138. 10.1016/j.gloenvcha.2014.09.004
  8. Clayton, S., & Karazsia, B. T. (2020). Development and validation of a measure of climate change anxiety. Journal of Environmental Psychology, 69, 101434. www.sciencedirect.com/science/article/abs/pii/S0272494419307145
  9. Hickman, C., Marks, E., Pihkala, P., Clayton, S., Lewandowski, R. E., Mayall, E. E., et al. (2021). Climate anxiety in children and young people and their beliefs about government responses to climate change: A global survey. The Lancet Planetary Health, 5(12), e863-e873. www.thelancet.com/journals/lanplh/article/PIIS2542-5196(21)00278-3/fulltext
  10. Aguinis, H., & Glavas, A. (2012). What we know and don't know about corporate social responsibility: A review and research agenda. Journal of Management, 38(4), 932-968. 10.1177/0149206311436079
  11. Glavas, A. (2016). Corporate social responsibility and organizational psychology: An integrative review. Frontiers in Psychology, 7, 144. 10.3389/fpsyg.2016.00144
  12. République tunisienne (2018). Loi n° 2018-35 du 11 juin 2018, relative à la responsabilité sociétale des entreprises. Journal officiel de la République tunisienne, n° 2018-049 (texte légal). www.legislation.tn/fr/detailtexte/Loi-num-2018-35-du-11-06-2018-jort-2018-049__2018049000351
  13. République tunisienne (2025). Contribution déterminée au niveau national (CDN 3.0), soumise à la CCNUCC (rapport). unfccc.int/sites/default/files/2026-04/Document%20CDN3.0%20-version%20Finale.pdf
  14. Commission européenne (2011). Responsabilité sociale des entreprises : une nouvelle stratégie de l'UE pour la période 2011-2014, COM(2011) 681 (rapport). www.europarl.europa.eu/meetdocs/2009_2014/documents/com/com_com(2011)0681_/com_com(2011)0681_en.pdf
  15. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis. Advances in Experimental Social Psychology, 38, 69-119. 10.1016/S0065-2601(06)38002-1
  16. Tannenbaum, S. I., & Cerasoli, C. P. (2013). Do team and individual debriefs enhance performance? A meta-analysis. Human Factors, 55(1), 231-245. 10.1177/0018720812448394
  17. Prentice, D. A., & Miller, D. T. (1993). Pluralistic ignorance and alcohol use on campus. JPSP, 64(2), 243-256. 10.1037/0022-3514.64.2.243
  18. Galton, F. (1907). Vox populi. Nature, 75, 450-451. 10.1038/075450a0
  19. Sitzmann, T. (2011). A meta-analytic examination of the instructional effectiveness of computer-based simulation games. Personnel Psychology, 64(2), 489-528. 10.1111/j.1744-6570.2011.01190.x

Before you book

What is digital team building?

A team building session in which teams play challenges on participants' phones while a big screen shows the running order, the scores and the cinematic sequences. A facilitator runs the room from start to finish. Everything happens in person.

Do we need to install an app?

No. Participants scan a QR code and play in their phone's browser. No account, no password, no installation. It works on iPhone and Android.

Is there a limit on the number of participants?

No. The platform adapts to your headcount, from a small team to the whole company, in one or several rooms.

Demo

See “Instil eco-responsibility” in action.

Thirty minutes on your premises. You play a challenge and see the report at the end.

Request a demo