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CSR · Corporate Social Responsibility · programme 04

Promote the circular economy

Create activities based on recycling or upcycling.

Why this programme

Repair, reuse, reinvent: the programme moves teams from a linear model to circular thinking, starting from your own material and waste flows. The challenges are concrete, sometimes hands-on, always collective.

To be a man is, precisely, to be responsible. [...] It is to feel, when setting one's stone, that one is helping to build the world.

Antoine de Saint-Exupérywriter and aviatorWind, Sand and Stars (Terre des hommes), chap. II “The Craft”, 1939

What your teams experience

  1. Second life: imagine a new use for the company’s objects or waste.
  2. Perfect sorting: sort materials into the right recycling stream, against the clock.
  3. The loop: rebuild the full life cycle of a product from your business.
  4. The pitch: each team presents a circular idea, voted on by the room.

Each activity opens and closes with a projected cinematic sequence, personalised for your teams. The facilitator sets the pace: nothing moves forward without them.

What the company gains

Circular economy ideas that apply to your own flows, championed by the people who came up with them.

6,9 %

Only 6.9% of materials used by the global economy come from recycled sources.

Circle EconomyCircularity Gap Report 2025, 2025

How we tailor it to you

Your wording, departments, figures and photos are built into the challenges and cinematic sequences, to the letter. The look follows your brand guidelines. Teams are formed on the spot or based on your organisation chart. The session report is delivered to you after the event.

The sources of this programme

Every game, measure and reminder in this programme builds on published research. The facilitator cites it in the debriefs, and you can check every reference.

  1. Kirchherr, J., Reike, D., & Hekkert, M. (2017). Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation and Recycling, 127, 221-232. www.sciencedirect.com/science/article/pii/S0921344917302835
  2. Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757-768. 10.1016/j.jclepro.2016.12.048
  3. Ghisellini, P., Cialani, C., & Ulgiati, S. (2016). A review on circular economy: The expected transition to a balanced interplay of environmental and economic systems. Journal of Cleaner Production, 114, 11-32. 10.1016/j.jclepro.2015.09.007
  4. Potting, J., Hekkert, M., Worrell, E., & Hanemaaijer, A. (2017). Circular Economy: Measuring Innovation in the Product Chain. PBL Netherlands Environmental Assessment Agency, La Haye (rapport). www.pbl.nl/en/publications/circular-economy-measuring-innovation-in-product-chains
  5. Circle Economy (2025). Circularity Gap Report 2025 (rapport). circularity-gap.world/2025
  6. Varotto, A., & Spagnolli, A. (2017). Psychological strategies to promote household recycling. A systematic review with meta-analysis of validated field interventions. Journal of Environmental Psychology, 51, 168-188. www.sciencedirect.com/science/article/abs/pii/S0272494417300452
  7. Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21(1), 25-36. 10.1207/s15324834basp2101_3
  8. Trudel, R., & Argo, J. J. (2013). The effect of product size and form distortion on consumer recycling behavior. Journal of Consumer Research, 40(4), 632-643. 10.1086/671475
  9. Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453-460. 10.1016/j.jcps.2011.08.002
  10. Camacho-Otero, J., Boks, C., & Pettersen, I. N. (2018). Consumption in the circular economy: A literature review. Sustainability, 10(8), 2758. 10.3390/su10082758
The foundations shared by all our programmes (19 references)

The mechanics of our sessions: team play, the debrief, the before-and-after measure, spaced reminders.

  1. Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309-317. 10.1016/j.jenvp.2008.10.004
  2. Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291. www.sciencedirect.com/science/article/abs/pii/S027249440500054X
  3. Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239-260. 10.1080/13504620220145401
  4. Sheeran, P., & Webb, T. L. (2016). The intention–behavior gap. Social and Personality Psychology Compass, 10(9), 503-518. 10.1111/spc3.12265
  5. Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14-25. www.sciencedirect.com/science/article/abs/pii/S0272494406000909
  6. Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015-1026. 10.1037/0022-3514.58.6.1015
  7. Truelove, H. B., Carrico, A. R., Weber, E. U., Raimi, K. T., & Vandenbergh, M. P. (2014). Positive and negative spillover of pro-environmental behavior: An integrative review and theoretical framework. Global Environmental Change, 29, 127-138. 10.1016/j.gloenvcha.2014.09.004
  8. Clayton, S., & Karazsia, B. T. (2020). Development and validation of a measure of climate change anxiety. Journal of Environmental Psychology, 69, 101434. www.sciencedirect.com/science/article/abs/pii/S0272494419307145
  9. Hickman, C., Marks, E., Pihkala, P., Clayton, S., Lewandowski, R. E., Mayall, E. E., et al. (2021). Climate anxiety in children and young people and their beliefs about government responses to climate change: A global survey. The Lancet Planetary Health, 5(12), e863-e873. www.thelancet.com/journals/lanplh/article/PIIS2542-5196(21)00278-3/fulltext
  10. Aguinis, H., & Glavas, A. (2012). What we know and don't know about corporate social responsibility: A review and research agenda. Journal of Management, 38(4), 932-968. 10.1177/0149206311436079
  11. Glavas, A. (2016). Corporate social responsibility and organizational psychology: An integrative review. Frontiers in Psychology, 7, 144. 10.3389/fpsyg.2016.00144
  12. République tunisienne (2018). Loi n° 2018-35 du 11 juin 2018, relative à la responsabilité sociétale des entreprises. Journal officiel de la République tunisienne, n° 2018-049 (texte légal). www.legislation.tn/fr/detailtexte/Loi-num-2018-35-du-11-06-2018-jort-2018-049__2018049000351
  13. République tunisienne (2025). Contribution déterminée au niveau national (CDN 3.0), soumise à la CCNUCC (rapport). unfccc.int/sites/default/files/2026-04/Document%20CDN3.0%20-version%20Finale.pdf
  14. Commission européenne (2011). Responsabilité sociale des entreprises : une nouvelle stratégie de l'UE pour la période 2011-2014, COM(2011) 681 (rapport). www.europarl.europa.eu/meetdocs/2009_2014/documents/com/com_com(2011)0681_/com_com(2011)0681_en.pdf
  15. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis. Advances in Experimental Social Psychology, 38, 69-119. 10.1016/S0065-2601(06)38002-1
  16. Tannenbaum, S. I., & Cerasoli, C. P. (2013). Do team and individual debriefs enhance performance? A meta-analysis. Human Factors, 55(1), 231-245. 10.1177/0018720812448394
  17. Prentice, D. A., & Miller, D. T. (1993). Pluralistic ignorance and alcohol use on campus. JPSP, 64(2), 243-256. 10.1037/0022-3514.64.2.243
  18. Galton, F. (1907). Vox populi. Nature, 75, 450-451. 10.1038/075450a0
  19. Sitzmann, T. (2011). A meta-analytic examination of the instructional effectiveness of computer-based simulation games. Personnel Psychology, 64(2), 489-528. 10.1111/j.1744-6570.2011.01190.x

Before you book

What is digital team building?

A team building session in which teams play challenges on participants' phones while a big screen shows the running order, the scores and the cinematic sequences. A facilitator runs the room from start to finish. Everything happens in person.

Do we need to install an app?

No. Participants scan a QR code and play in their phone's browser. No account, no password, no installation. It works on iPhone and Android.

Is there a limit on the number of participants?

No. The platform adapts to your headcount, from a small team to the whole company, in one or several rooms.

Demo

See “Promote the circular economy” in action.

Thirty minutes on your premises. You play a challenge and see the report at the end.

Request a demo